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The Myth of On-line Bargains

How competitive are your prices?

We hear this question at least once a week. Our biggest competition for quality electric fireplaces isn’t another store — who else has our selection? Shoppers now go online to compare features and prices, so we thought we would tackle this question by comparing our prices to the most popular website for online sales of comparable products. Below, you can see a shot of their page, with a list comparing our price to theirs. We’ve started with wall-mounted fireplaces; next time, we will compare full-size mantels.

 

Wall-mounted fireplaces:

Dimplex VCX1525

  • Their price $499.00 including shipping
  • Our price $399.00 pick-up at store*

Dimplex Synergy BLF50

  • Their price $1399.00 including shipping
  • Our price $1099.00 pick-up at store*

Dimplex Dusk

  • Their price $699.00 including shipping
  • Our price $599.00 pick-up at store*

Dimplex Inspiration

  • Their price $549.00 including shipping
  • Our price $499.00 pick-up at store*

Dimplex Pelham

  • Their price $599.00 including shipping
  • Our price $499.00 pick-up at store*

Dimplex Strata, Mystic, or Chalet

  • Their price $799.00 including shipping
  • Our price $699.00 pick-up at store*

Dimplex Cohesion Black

  • Their price $1798.00 including shipping
  • Our price $1428.00 pick-up at store*

* Please note that the ‘free shipping’ at the online store does not include set up or installation. By comparison, we charge $50 to drop off at your home without installation. For $100 to $150 we will deliver and assemble the fireplace anywhere in the GTA, and install it and take away the garbage. We will also show you how to operate it. We will be happy to provide a quote for shipping anywhere else in Canada.

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